How Mattel's child care center has supported working parents for 30 years

Roundabout in front of Mattel headquarters in El Segundo, California; three red balls sit outside the building, in front of "Mattel" written in big red letters.
Mattel headquarters in El Segundo, California
Adobe Stock

Developing on-site child care centers is no easy task, and it doesn't come cheap, between building the center itself, employing providers and complying with state regulations. But after three decades, Mattel can confidently say their Child Development Center has been worth it. 

Located in the El Segundo, California campus, Mattel's subsidized, on-site care center celebrated its 30th anniversary this year. The center, which is managed by the child education company Bright Horizons, provides care for employees' children, ranging from infants to pre-kindergarten. In addition to full-time employees, contractors and part-time staff can also access the benefit, with approximately 2,300 eligible workers. 

"Mattel early on recognized the many benefits of on-site childcare as part of our commitment to investing in employee well-being and supporting the needs of our parent workforce," says Karen Ancira, executive vice president and chief people officer for Mattel. "Our facility offers programs designed to accommodate the varied schedules of Mattel employees, including full-time and part-time enrollment options, as well as drop-in care."

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While Mattel was clearly ahead of the curve, child care centers have become incrementally more popular — at least among employers with a vested interest in supporting working parents. For example, 13% of employers affiliated with the Best Place for Working Parents now have an on-site child care center, marking a 47% increase in just five years. 

On the other hand, many employers are still hesitant to offer any child care benefits: According to Mercer, a human resources consulting firm, 54% of employers with at least 500 employees still do not provide benefits that help working parents. 

However, as more companies bring their employees back to the office, child care benefits may have to become a bigger priority. Ancira notes that Mattel employees are now in the office four days a week, making the on-site center that much more vital.

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"Mattel employees have also returned to office, with remote days and adjustable on-campus hours designed to offer flexibility for personal needs," she says. "Similarly, the center offers flexible year-round enrollment options as parents can tailor their childcare needs to their specific work commitments, fostering a supportive environment."

And it doesn't look like employees would disagree. In a survey by Bright Horizons, they found that 100% of parents who use the center report reduced stress in balancing their personal and professional lives, while 91% said that they're satisfied with the education their children receive in their time at the center.

For employers questioning whether they would see a return on investment, Ancira highlights what companies gain in engagement, productivity and morale. And this doesn't necessarily mean employers need to build an on-site center. According to the Boston Consulting Group, companies with child care benefits, such as financial assistance and flexibility, report ROI gains as high as 425%. Meanwhile, Care.com found that one in five employees have left their job because their employer didn't provide family-focused benefits. 

"The year-round offerings of the Mattel Child Development Center greatly contribute to an inclusive and nurturing culture where parents can feel empowered to succeed at work while also prioritizing caring for their families," says Ancira. "We are fostering a more engaged workforce and enhancing the employee experience."

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Ancira challenges employers to reflect on how they support their working parents, whether they have office workers or "deskless" workers like those in the service and healthcare industries. In total, just around 12% of all U.S. workers have access to child care benefits, according to the Boston Consulting Group — and in a country where child care costs on average $11,582 per child per year, employers may be losing out on talent if they don't provide at least some benefits. 

"The Mattel Child Development Center provides the opportunity for employees to focus on their goals, build connections and be inspired by the work we do while enrolling their children in quality on-site childcare," says Ancira. "It truly embodies Mattel's purpose to empower generations to explore the wonder of childhood and reach their full potential."  

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